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From “American Pickers” to Baltimore: Restoring the Mount Royal Sign

Mount Royal sign

Carry out a random act of kindness, with no expectation of reward, safe in the knowledge that one day someone might do the same for you.” – Princess Diana

John may not be Princess Di (although, he looks amazing in a tiara), but he lives by this philosophy of kindness. If you put good vibes out in the universe, good vibes may come back to you. This idea of being kind and thoughtful extends beyond family and friends. We’ve seen him get to know a homeless wanderer on Northern Parkway and offer her rides whenever he saw her. John likes to look out for people – especially our clients.

Here is an example:

While watching American Pickers last year, John saw the original sign to the Mount Royal Hotel in Baltimore. Two months prior to watching the show, John photographed the Mount Royal for Cove Property Management.

Mind blown, right?

Mike and Frank (the pickers on the show) didn’t get the sign, so John passed along the show information to Steve at Cove. After some internet sleuthing, Steve was able to contact the owner and purchased the sign.

Steve brought the sign to our studio for preservation and custom framing. The sign was dirty, fragile and heavy. Our team worked wonders to stabilize and secure it for display.

sign details

It was an honor to pass this information along to Steve and help restore the original sign to the Mount Royal. When it comes to our clients, the team at Coyle always strives to go above and beyond peoples’ expectations. This idea of being kind and thoughtful is not a strategy tactic – it is genuine and the root of our culture.

sign

How to Prepare for a Photo Shoot (Tip 1: Don’t let the engineers get you down)

One stressful part of a marketer’s job is organizing a photo shoot. It doesn’t matter if a company needs portraits, product photography, or intricate marketing photos – there is a thought pattern that runs through every marketer’s mind before a shoot.

How do we portray this piece of abstract technology?

Does “x” convey our level of dedication?

Will this shot help us differentiate ourselves from the pack?

How are we going to shoot all of this?

What have I signed up for?

The comic strip Dilbert loves to pick on the marketing department. Look at this strip from 2010:

 - Dilbert by Scott Adams

Our goal is to help marketers avoid the photo/video shoot stress-trap. While we can’t get rid of the engineers (no, not even for that much money), we can give you tips on how to coordinate a shoot while keeping your sanity somewhat intact.

Develop a plan and agenda. Think about your needs and wants. What is the point of the shoot? What are we trying to capture? As much as you want to shoot “off the cuff” and roll with whatever looks good in the moment, a plan will help ensure that everyone’s needs and wants are met in a streamlined manner. Brainstorm with your team to generate a number of ideas and narrow your focus from there. We can help you narrow your focus by telling you what will and will not look good on camera through scouting.

Know the off limit areas in advance. This could be a room that is designated for a major meeting during the shoot or a piece of equipment that has proprietary technology that needs to be protected from shifty competitors. As photographers, we often subscribe to the “ask for forgiveness rather than permission” philosophy, but knowing your boundaries ahead of time will alleviate day of meltdowns.

Communicate with the staff in advance. I cannot stress how important it is to communicate with the staff before the photographer shows up. There may be people that are not cooperative and don’t want to be “inconvenienced.” Explain to them that we only need them/their space for a short time and their cooperation will speed up the process. Ask the staff to be flexible and take note of the people who are eager to jump in as a last minute model. We recently photographed a company that had an extremely flexible staff. We ended up ahead of schedule and were able to add extra portraits/a group photo to the list.

Have a day-of point person. Again, super essential: Having a point person to work with the photographer allows us to focus on what we do best – making you (and your company) look like a rockstar.

Be realistic. Know your staff and your shot list. Trying to fit as much as possible into a full day usually ends up putting unnecessary stress on you and the photographer.  We want to be efficient, but we don’t want our clients to walk away with feelings of failure. We don’t mind splitting up a shoot into half days or other combinations to accommodate your space and staffing schedules.

Know your “once-in-a-lifetime” shots. Is there someone that is hard to nail down for a photo? Is there a piece of equipment that is available for a limited amount of time? Make note of this ahead of time. We can either photograph it first or keep it as a hard time slot on the schedule.

Of course, it is easier to read “how to” and plan all of this than it is to implement. There is no such thing as a “perfect shoot.” Life and people are unpredictable, and things happen. Hopefully, these tips will help you rise above the stressors of working in a Dilbert-esque environment and elevate your experience with the photo shoot.

 

(Comic via Dilbert)

Trash Pickers and Stay at Home Moms: On Running a Small Business

groundskeeper

In between portraits, on a beautiful day, you will find John outside. You may think he’s taking photos or enjoying the weather. In reality, he’s picking up trash on our neighbor’s property to keep our studio area looking clean.

When their son Johnny is sick, Mary Lou stays home. She curls up on the couch with her sick baby and VPNs into the studio to work on restoration projects or answer emails. (Thank God for VPN.)

There are times where you will find Brynn on a photo shoot with John using one phone to negotiate a new photo shoot and check emails with the other.

Running a successful small business isn’t as idyllic and simple as people may think.

This isn’t a post to complain or preach. It is easy to open up shop and say, “I have a business.” There are people that do not understand the time, effort, and creativity needed to not only run a business, but make it prosper.

For Coyle, our goal is to go beyond the dollars and create a thriving, meaningful community. How do we do that? What goes in to cultivating a culture that drives a small team toward excellence?

Understand that owning a property comes with responsibilities. When a blizzard hits and drops 30 inches of snow, you are the ones responsible for digging out the driveway (even after the plows have blocked you in).  You are the one in charge of property maintenance and insurance. Our team spent most of last summer repairing and painting the front porch as well as renovating the offices. Working in an environment that we can be proud of is important to us.

Create a team that is willing to wear more than one hat. Mary Lou is our president. The title comes with prestige, but she is in the trenches working on restorations, meeting with clients, and scrubbing out the toilets. Our Master Photographer is John, but he is also our groundskeeper, building repair man, and messenger. Brynn not only keeps tracks of everyone’s whereabouts, but negotiates contracts, handles Quickbooks, assists on photo shoots, and cleans out the stuff in the back of the fridge. If everyone had one job, we wouldn’t be able to function. The words “That’s above my pay-grade” or “That’s not my job” will evoke rage in John that is rarely seen.

Teamwork is essential. If everyone is performing multiple functions, then the team members need to be able to support each other when necessary. Effective teamwork eliminates the risk of miscommunications and allows the job to get done efficiently. Now, this doesn’t always happen. Sometimes the pressure builds up, and epic battles ensue. However, our goal is to work together to deliver an excellent product and experience for our team and client.

Understand the pros and cons of running a business. Owning a small business gives you complete control and responsibility. Going through cancer treatment and having a child with severe medical issues would be next to impossible in a traditional, corporate job. Owning a business gives us the freedom to work from home when necessary or block out time for surgeries and recovery. We don’t have a board to answer to, and we can control our corporate message in a way most companies cannot. Having a small team allows communication to flow so that everyone can handle a potential emergency effectively.

On the flip side, there is the possibility of never having a day off. John has worked through his son’s surgeries and cancer. Both Brynn and John worked through the recent passing of their fathers. Mary Lou always takes her laptop and notebook with her to Johnny’s doctor’s appointments. When the two of them are out, Brynn is holding down the fort. Everyone is on call during vacations.

The stresses can be overwhelming and can make you want to throw in the towel. So why do it?

We love our work – even the crazy parts.  

It may make us a freak show to some people, but the community we have created is what keeps us going. When we work with a client, we treat them like they are a part of our family because they are a part of our family. Our clients are amazing and deserve to work with a company that cares about them.

That is the ultimate meaning behind Coyle Studios: community.

Lessons in Flight: My First Aerial Photography Shoot

Mary Lou and John like to joke about aerial photography. Mary Lou tells everyone that John dangles out of planes in order to get the right shot. John talks to people about his “cowboy pilot” that flies a 1966 Cessna like a “bucking bronco” and takes turns that make John go, “Whoa!”

The way they talk about it, you’d think John was like Sean Penn in The Secret Life of Walter Mitty. In the movie, Sean Penn is an eccentric photographer that takes photos while standing on a plane flying toward and erupting volcano. He’s a lunatic.

Our subject matter is tamer than volcanoes, but John has a little of that lunatic streak.

I was able to witness the aerial process a few weeks ago when I went on my first aerial shoot with John.  We were in Greenville, SC to photograph a hotel. The flight taught me many, many things.

Flying is cold and windy. I had been warned prior to the flight that it would be cold, but I didn’t know it was the kind of cold that chills your bones. When John opened the window, I felt like a dog that stuck its head out of the window of a moving vehicle. Cheeks were flapping and spit was flying. The pilot was concerned about the temperature and asked how I was doing. John said, “Eh, she’s fine. I like torturing Brynn from time to time.” (Note to self: Get John back for this).

Greenville SC Feb 2016 DSC_5513 Coyle Studios 6MP

John really does hang out of the plane. He’s not “hanging out” like he’s in a circus act, but he was out of that plane in a way that makes normal people uncomfortable. The plane tipped from side to side at certain moments – you know, turning and things. In order to avoid the wings or get the right angle, John had to lean out the window. Head and shoulders were out of the window, people. There is a reason that cameras have a strap on them, and that strap was secure around his neck. I couldn’t get a good photo of him leaning out of the plane, but here is a photo of our fearless photographer:

fearless photographer

The pilot can be an essential creative tool. Our pilot, Dimitrios, was phenomenal. He understood the scope of the shoot and was more than willing to change the route whenever John asked. His insight into the area was invaluable and gave John a few ideas on how to show relation between the hotel and Greenville. Dimitrios kept an eye out for different perspectives and cloud movement for John. He made the process easy and smooth.(Side note: I’m very grateful that we did not fly with the cowboy pilot).

plane

There is no such thing as too many photos in an aerial shoot. No two pictures are the same when it comes to aerial. It is an uncontrolled environment. The pilot is flying you in circles, and you may not be able to get that perspective again. Cloud movement can block the sunlight. Equipment changes can slow you down. Basically, window open means the camera doesn’t stop.

Greenville SC Feb 2016 DSC_5235 Coyle Studios 6MP

 

Now, for the big question: Would I do it again? Eh, maybe in a warmer time of year. It was fascinating to see John’s process and fully understand the effort that goes into making an aerial shoot a success.

I think it might be more fun to fly our new drone.

Only “Real” Photographers Shoot with Film (and other bogus statements)

film

If you keep up with photography blogs, you’ll see a topic come along that goes something like this:

“168,434 reasons why I shoot with film – AND YOU SHOULD TOO!”

The author will tout how amazing they are for shooting in film and make you believe that only a real photographer shoots film.

Barf, right?

However, this makes for an interesting argument. Hipsters and poseur photographers aren’t the only ones that use film. There are professional photographers who shoot exclusively in film. Star Wars: The Force Awakens was shot with Kodak. (Side note: if you want a truly interesting debate, ask John about Han in the end of the film).

Why? Why do people use something that seems archaic and outdated to non-photographers?

Film’s quality is unprecedented. It is superior to digital in so many ways. The detail that can be captured with film is unmatched because it has more latitude, the resolution is higher, and it is hard to over-expose. Film can be manipulated by chemical processing in a way that digital cannot. Ansel Adams would have had a hard time creating those iconic images using digital methods.

Digital cameras try to parallel themselves with film, but it falls short.  Digital is limited in pixel count and has a harder time capturing the minuscule details that film can easily capture. You can’t recover or add information that is lost in over-exposing and under-exposing digital images.

Shooting with film makes for better photographers. It requires a complete understanding of light and its relationship to the environment/subject. A film photographer can calculate in their head where light falls and changes over distance in relationship to natural light to artificial light to strobe lighting. Digital trained photographers have a harder path to excellence because they lack this practical experience.

If film is so great, why don’t we use it?

If John had his way, we would use a hybrid of film and digital for shoots that require tremendous detail (i.e. architecture and fine art). We do not use it because there isn’t a demand for it. Clients are used to instant delivery, and film processing takes too much time. Marketing departments are working within a budget and a surcharge for film and processing is unnecessary.

Digital photography allows our clients to have complete creative control if they need it. Instant review gives both the photographer and client a chance to see their images in real time and give feedback.  Most of our clients are not professional photographers and love to have the opportunity to collaborate with John to get the perfect image.

Using film in photography is not essential to being an elite photographer or creating stunning images. It isn’t the act of shooting with film that makes a photographer great.  It is the understanding of how film photography works that makes a photographer great. Saying only real photographers use film is like saying only real surgeons cut open every patient.

It’s a garbage statement.

Get Lost Amazon. “What If Business, Perhaps, Means a Little Bit More?”

Get Lost Amazon. “What If Business, Perhaps, Means a Little Bit More?”

This year, I decided to have a “No Amazon” Christmas.

Yes, I’m aware that this is a ridiculous declarative statement.

In years past, I’ve relied on Amazon to help me get through the holidays. I’m always late to the game in purchasing presents. Amazon’s “amazing deals” and quick delivery have been a saving grace to this working professional who would rather jump off of a bridge than step foot into a mall after Thanksgiving. (Holiday retail is a special kind of hell, and I’m not dealing with those parking garages. I won’t.)

This year, I came to terms with the fact that I’ve become lazy, and Amazon usually doesn’t have amazing deals on the things I need to buy. Instead, I decided to be better than Amazon. I set out to find quality gifts that make an impact while staying within my budget.

True Story: I was successful.

In changing my mindset, I was able to find unique gifts that I’m excited to give. It was less about snagging the best deal and more about turning a commodity into human interaction. MY thoughts and feelings are behind each of these gifts (as all gift giving should be).

In the professional services world, the direct opposite is happening. Consumers are turning professional services into commodities. The human aspect of business is being lost through commoditization. Our contributors touched on this a little bit in our last post, but it’s a concern we are hearing from all businesses – small and large.

I have an amazing dentist that someone recommended to me. He has five different degrees and has won various awards (including a Rhodes scholarship). This dentist cares so much about his patients that instead of subbing the work out to another dentist, he worked through a broken hip, surgery, and physical therapy.

How are you supposed to convey that level of commitment, Google?!

These professionals are being reduced to websites and newsletters. Consumers are looking for flash and low prices while hoping for quality and excellent service. They want to be educated but not sold to, and they don’t want to develop a relationship with a real person. They will do independent research (i.e.- hunt) for the best deal at a great price. This research will actually cause consumers to do themselves a disservice because they’re buying into a marketing ploy instead of getting a real deal (or answers).

Not all consumers want to work and explore avenues other than Amazon. Not all consumers are willing to see past the flash and get to know a company.

What’s the solution? How does a business retain humanity while playing the flashy website and “deals” game?

Our job is to help get past this barrier and show the humanity in business. We use our pictures to tell a real story. Custom photography is a way to show potential and current clients that you are behind the website, newsletter, etc. It takes that team of developers, designers, writers, and photographers to beat the game and show consumers the real you.

There will always be a lightning deal and someone flashier out there. Focus on how to humanize your business and create a positive impact instead of commoditizing it.

As the Dr. Seuss said, “It came without ribbons. It came without tags. It came without packages, boxes or bags. And he puzzled and puzzled ’till his puzzler was sore. Then the Grinch thought of something he hadn’t before. What if Christmas, he thought, doesn’t come from a store? What if Christmas, perhaps, means a little bit more.”

A Few Tips Designers Want YOU To Know About Photography

A Few Tips Designers Want YOU To Know About Photography

We reached out to some of our favorite designers (both web and graphic) with an SOS: “What is the one tip, experience, etc. that you want people to know about photography in relation to design?” Their responses were immediate and comprehensive. These opinions are indicative of years of experience and wisdom.

The original concept was to have a short blog post with a few key points. Instead, these designers blew our minds with information, and we had a hard time editing this down.

So forgive the length.

It’s too good to cut.

Teamwork is Key

Photography, in some cases, is one piece of a marketing puzzle that also involves writing (voice, messaging) and graphic design (layout, format, typography). The strongest, most effective projects are the result of early collaboration between the writer, designer, and photographer to devise a concept that will achieve a certain business goal.

If the writing, design, and photography all support the concept, the piece will be more successful. Don’t make the mistake of taking pictures first and figuring out how to use them later! Knowing ahead of time, how your photographs will be used not only saves time and money, but greatly increases the chance that your marketing project will be successful.

Emily Goldstein, m design

Using professionally shot images of your staff and products will always be more impactful than stock images. Budget for strong, eye catching photography you can use in multiple media.  Have your photographer work hand-in-hand with your web designer to achieve the best results. For example, your design may need a horizontal image, but if your photographer isn’t working closely with your designer the shots may be taken vertically. A reshoot might be necessary to avoid awkwardly cropped images.

Katrina Wagner, Graphic Beans

Photography is a First Step, Not the Last

Custom Photography should be the first step in the web design process. Too many designers construct a wireframe and have a design comp sketched before receiving the photography. This speeds up the design process as it allows the photos to simply be dropped in. However, this backwards practice undermines the reason behind the custom photography: to ignite a genuine connection with the viewer.

To maximize the ROI from the custom photography, the designer must be committed to identify and build this engagement with the viewer. The process starts by reviewing the composition of the photography for inspiration; what photos are going to best tell the story? Which photos are most persuasive? Maximum effect is achieved through the seamless application of the photography throughout the design process. Can/should the photography influence the design’s color palette? Are there lines/shapes that standout in the photography that should be reflected in the design? How can the layout and design be crafted to best utilize the persuasive elements of the photography?

This is the difference between using photos that are pretty and photos that leverage the story-telling power of photography to craft a design that is supportive of the project’s objectives.

Lisa Vaughn, Gladiator Law Marketing

Win in Your Branding

All web designers (at least the ones worth their salt) know that original photography is preferred. The majority of web users gravitate toward realism over stock imagery. The challenge on the agency side is that web development is commoditized. Web designers/developers often have to educate and convince customers of the value of spending the extra money on original artwork for the website. Unfortunately, in a commoditized market, it’s not always worth the effort. The result is that the brand and user experience suffer.

Interestingly enough, designers that work for brands – that care about the brand – don’t have this challenge. The reality is, the brands that are winning afford their designers the artistic freedom to deliver a brand experience that measure up to customer expectations.

Steve Navarro, Right Source Marketing

Tell Your Story

From our perspective, we’d like to beg marketers out there to stop using stock images to do the heavy lifting on the website. This means, in places where a visual is being used to communicate the brand message, more so than the services, etc., you need to use original images. Otherwise, your entire site can end up looking like a picture frame you bought at the mall that still has the fake photo in it.

Rebecca Lombardo, Sutter Group

Custom photography, shot by a professional who understand composition, lighting and can help visually capture the personality, mood and culture of your company or client you represent, can be a true differentiator that goes beyond the trendy bells and whistles in web design. Whether it is showcasing your people, products, process or otherwise, professional photography has the power to deliver a succinct yet powerful message that can mean the difference between a “click through” and a “check out.”

At the end of the day, it’s all about driving traffic to convert to sales. So ask, “Does this feel or sound sincere? Would I believe this?” If not, you may want to take a closer look at the effectiveness of your images as well as your overarching brand message.

Dina Wasmer, Incite Creative, Inc.

Photography is a powerful way to quickly tell a story and engage your audience in any medium. With internet speeds continually increasing and audience’s attention spans decreasing, high quality photography, along with moving images like gifs and cinemagraphs are taking a more prominent roll on the web. In a fast paced world where Internet users have grown accustomed to short blurbs, quick status updates and headlines, “A picture is worth a thousand words.”

Eric Bach, A Bright Idea

Bad Photography Can Render a Site Useless

Photography is probably the single most noticeable influence on web design to the untrained eye. In the case of most businesses, perhaps 1% of end users would qualify as formally trained in the way of graphic design and programming. That makes it an incredibly important consideration for stakeholders. Good photography can cover up fundamental flaws with respect to technical functionality, creative treatments, and narratives. Bad photography can render even the most competently programmed and beautifully designed sites useless to the people viewing…and more importantly, those paying for the sites.

Tim Bojanowski, Zest Social Media Solutions

People can immediately see through stock images. When users go to a website, they want to see you and get to know your business. If you aren’t interested in your photography, then the web design will look bad. Good photography not only has a great impact, but a high ROI.

Hire a professional – Do it. You may not think you need it, but you can use the images past the website. Images can be used on LinkedIn, in marketing materials, within interview pieces, and on social media. If you’re taking the time to build a new site, then why wouldn’t you want it to look good? You may as well not use any images than use stock (or bad) photos.

Brian Singer, Foxtrot Media, Inc

On Being Thankful

DSC_0501

Our company is run by deadlines. Commercial clients have website launches, presentations, marketing campaigns, and bosses they report to. Restoration clients have funerals, birthdays, and (our favorite) the “I-stole-this-from-my-family-member-and-you-have-to-hurry-before-she-beats-me” deadline. Time is valuable, and we try to spend it as wisely as we can.

Thanksgiving has been on our minds since late-August. We were in a staff meeting and realized that the holiday was only 12 weeks away. Mary Lou put her head in her hands and said, “All of our work needs to be caught up by Thanksgiving.” Holiday orders start rolling in at the beginning of November, and we needed to be prepared.

No pressure or anything.

If you could power our studio with the energy created from the hard work, anxiety, and (sometimes) sheer panic that went (and goes) into completing these orders, then we would have zero need for BGE.

This year, we have so much to be thankful for.

We are thankful for preparedness and teamwork. Without forethought and our excellent team, we wouldn’t have our studio, and we wouldn’t be able to serve our clients.

We are thankful for deadlines and that feeling you get when a job is not only completed, but done well. That prideful feeling is one of the things that keeps us going.

We are thankful for clients who appreciate our hard work and are proud to display that work on their websites, on their walls, or in their albums. We love working with every single one of you.

We are thankful for having a business that we love and creating memories for our clients.

We are thankful.

Over the past few days, we’ve heard a lot of people say, “I can’t believe Thanksgiving is this week. Where does the time go?!” These people giggle playfully and smack their foreheads. Statements like these drive us insane. It’s hard not to turn into Larry David and say, “Don’t you people look at calendars? Do you float through life?!”

You see, we have so much to be thankful for, and that shouldn’t sneak up on you.

Our Takeaways from the PhotoPlus Expo (Or “How to Get Mary Lou to Spend $1,000s of Dollars)

photo

Mary Lou and I went to the PhotoPlus Expo in NYC last week. It was my first huge expo, and I had no idea what to expect. Mary Lou’s objective was to see what’s new/trending in the world of photography. We were just going to window shop.

Here’s what we walked away with:

  • A new lighting system
  • A new mid-range lens
  • Color calibration software
  • Flash diffusers
  • Repair information
  • 6 sales reps that probably don’t like us, but definitely respect us
  • Fine Art product ideas to keep me busy for the next 6 months
  • A healthy respect for good “walking” shoes

How did this happen? We were only going to check out the scene and catch a Broadway show (P.S – You HAVE to see “Finding Neverland.”)

Salespeople: those awful people that bring out your “fight or flight” response.

These reps were different. Most of them set out to solve a problem and help their audience become better photographers. It was less “BUY MY PRODUCT!” and more “how can we help you?” It worked in their favor. Mary Lou and I were not there to be flirted with. We wanted facts and show specials.

Here are a few ways they earned our money:

  1. Ask Questions. The best salespeople asked us questions about the business before trying to shove merchandise down our throats. There was a printer that was heavily discounted, and a rep convinced us to look at another model as it would fit our needs. He let us know that the model we needed will be on sale in a few weeks and told us to keep an eye out on it. We walked away feeling like we were in “the know” and fans of the brand.
  1. Make the experience personal to the customer. We did not go to this show to hear about what salespeople used to do when they were photographers. This tactic brings out some unattractive qualities in me and turns me off of the sale. Instead, make it personal by using manufacturer details to explain how the product can make my life better. Use the information and client testimonials to keep me at your booth.

A SmugMug rep encouraged multiple users to share their experiences with each other. Nikon reps were putting lenses on models photographers owned to get a real feel for the product. These reps were successful without bringing their personal baggage self into the conversation.

  1. Make your audience say “wow.” We had other needs outside of the product we were interested in purchasing. A Manfrotto rep showed us lights and then a digital workflow system. By asking questions, he thought that we could benefit from the system. While we don’t need the device at the moment, the product started a conversation and made us say “wow.”
  1. Become the client’s advocate. We were 90% sure we were going to buy a new set of lights. John needed them, but there wasn’t an incentive to buy the lights at that moment. We figured we would wait for a better deal. The manufacturer personally walked us over to the distributor and worked out a deal for us. He fought for us, and all three parties won. We left with lights, the manufacturer increased their numbers, and the distributor not only made a sale, but won two future customers.
  1. Create a post-sale. We value relationships. We want to know what else a vendor has to offer and where we can find them next. Solidify that relationship with a simple follow up email.

High pressure sales pitches do not work with two stubborn women.

There was a variety of innovative fine art products at this year’s expo that we needed time to think about. Most of those vendors sent a follow up email thanking us for stopping by and letting us know the show discount will continue for another week. The conversation just turned from a hypothetical “if” to “how many do we need?” A strategic post-sale will transform a passerby to viable client.

The salespeople that were successful were the ones that turned our “wants” into “needs.” They armed us with information, demonstrations, and excellent pricing. We’re going to start making our list for next year (including those better shoes…).

6 Photography Tips from Marketing Directors to Marketing Directors

Getting ready for a photography shoot is exciting, fun, and incredibly stressful. There are many moving parts in organizing a shoot. Scheduling people can feel a lot like herding cats. Identifying a branded look can be overwhelming. You need to gather a shot list and book rooms while fielding suggestions from everyone (and we mean everyone).

Here is a thought that may comfort you – you’re not alone.

We spoke with a few Marketing Directors about their photoshoot experiences and gathered a few tips for fellow marketing professionals.

  1. Think about your end goal.

“Like everything in marketing, it’s important to keep in mind the end goal of any campaign, and for us, a photoshoot is meant to generate a connection with our potential clients. It’s because of this that I always hire a professional photographer because we’re professionals, and we want to make sure our potential clients see us as such. Nothing can create that connection better than a photograph.” Kris Golshan, Ingerman & Horowitz

  1. Get to know your photographer.

“Make sure the photographer you choose for your project can adapt to changes well and can keep moving forward with a positive attitude. If you end up with a high-strung, easily stressed out prima donna, chances are you will just become more stressed out, and your day can go south very quickly.

When shopping for a photographer and considering talent and pricing, make sure to get a good idea of their personality. A calm, positive demeanor can go an exceptionally long way and will certainly make the day more enjoyable.” Erica Biser, Chaney Enterprises

  1. Consistency – it’s a branding thing.

“With marketing, we like things to be consistent. It’s a branding thing. I wish I had thought to ask the photographer what color(s) would look good against the background we chose for our headshots, and then instructed staff to wear those colors for best results/overall consistency with staff photos.” Kellie Reardon, EBL Engineers

  1. Plan ahead, plan ahead, and plan ahead!

“This is essential for things to run smoothly so you can fully utilize your time with the photographer. Confirm that all participants know where to be and at what time. Designate an additional staff member that will also know this information and can help out should you get pulled away from the shoot.” Janessa Shaikun, Franklin & Prokopik

  1. Have a structured plan, and remember your end goal.

“The most important piece of advice I can share is to have a structured plan – a clear understanding of the vision that you would like to achieve and ensure that you and the photographer are on the same page prior to the shoot. It can get pretty hectic on set, and without a plan, you can end up wasting a lot of time trying to capture concepts that don’t support your overall marketing strategy.” Ayisha Thompson, Naden/Lean

“What is it you hope to accomplish? Think about the end goal.

Identify potential advantages, disadvantages, and/or constraints in the setting of the shoot.

Be mindful of the time allotted.” Nikkie Perry, Tissue Banks International

  1. Remember, despite having a plan, something will go awry.

“No matter how much you plan ahead of time and think of every little detail, something will go awry. The one thing you can count on it that something will happen that is completely out of your control. It’s best to keep this in mind and roll with the punches. Do the best that you can and know that you cannot plan for the unexpected.” Erica Biser, Chaney Enterprises