31 Aug Create Engaging Corporate Art with Location
Engaging artwork will always create a visual impact. Companies are moving beyond generic pieces and are choosing corporate art that is both beautiful and compelling. They’re looking for art that works for them, not against them. One way to make art engaging is to create a mood.
Creating a mood is completely different than sending a message or educating. It is all about feeling. This type of art ties back to your corporate culture in a personal way because the art evokes feelings into the viewer and helps them connect on a different level. You can achieve this by showing location, products, people, branded elements, and more.
Our client wanted to choose artwork that reflected the place he currently worked in and the place he used to live – Baltimore and Canada. He wanted to incorporate his corporate culture and favorite locations to create a mood that most people could relate to and enjoy. He selected iconic Baltimore locations from our library of fine art and found a view of Montreal online for this project.
We created a fine art gallery wall for the office. By choosing various sizes, we were able to create a visual display that is different from a typical personal office. Our client wasn’t afraid of large pieces, and they looked vibrant in his office. We put a twist on the simple black frame look by choosing a frame that is edged with silver and used a neutral mat. The photos stand out, and the frames have a very polished look. The gallery wall and custom framing elevate the standard office furniture to a designer look.
When these pieces were hung, everyone came into the office to enjoy the art. The primary goal of this project was to choose art for an office, but we ended up doing more than that. When you walk into the office, you don’t see a HR sign, motivational poster with a lake, or any other typical art. You see beautiful, custom framed fine art of a location that people can relate to (Baltimore) and a location that people want to know more about (Canada).
This project has a fun twist. After being completed last year, a new person has taken ownership of this particular office. The Canada piece was the only frame removed. She loved the look of the office so much that she kept all of the Baltimore art and added our fine art photo of Annapolis – her hometown.
By using location to create a mood, you can connect a viewer to the office and the person/company occupying it. It is a subtle way to keep the art relevant and connect it to both your corporate and personal brand. The art may be beautiful, but it is so engaging that everyone in that building knows about that this office. We call that “Office Envy.”
Want to learn more? Download our free e-book: The Guide to Office Envy.