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Getting ready for a photography shoot is exciting, fun, and incredibly stressful. There are many moving parts in organizing a shoot. Scheduling people can feel a lot like herding cats. Identifying a branded look can be overwhelming. You need to gather a shot list and book rooms while fielding suggestions from everyone (and we mean everyone). Here is a thought that may comfort you - you're not alone. We spoke with a few Marketing Directors about their photoshoot...

We take thousands of portraits at our studio and on location. In spite of all their differences, we have found that you can divide people into three camps. Those who don’t mind getting their photo taken. Those who would prefer getting a tooth pulled rather than stand in front of a camera. The unicorns that absolutely love it. You can guess this, but group 2 is the largest. We often hear people say that they “aren’t photogenic” or “I...

There is a trend in wedding photography that is spilling into the corporate photography marketing world. “Candid photography” (a.k.a - photojournalistic photography) is a hot trend.  Companies like the idea of presenting their employees, clients, services, etc. in their natural environment without seeming contrived. Candid photos can help them connect with their community. Natural = honesty = trustworthy. We get it. But is it right for you? What are traditional marketing images? Traditional marketing images are like the...

“The perfect is the enemy of the good.” -Voltaire   A version of this was recently quoted to Mary Lou, and it has occupied our minds ever since. In our bio page, we state that “’Good enough’ is banned from Coyle Studios.” This rattled our cages more than a little bit. The internet is full of “inspirational” quotes that ask you to “Embrace the complete mess that you are” and “Accept what you cannot change.” The world knows that...

I’ve mentioned before that I enjoy listening to podcasts. Have you heard of 99% Invisible? Roman Mars and his rich, deep voice deliver stories about the aspects of design and architecture that no one thinks about. It’s beautiful and informative, and I recommend it often to my creative friends. There are a few new projects going on in the office this week, and it made me think of this 99% quote: “Fundamental Principle of Design - if...

Strategy and planning are key parts of our photographic process. It’s too easy to be swept away into the creative ether without a strategy. There are too many possibilities that need to be sorted out before stepping behind the camera. We can adapt to spontaneity, but a plan is the key to success. An effective portrait requires a strategy. It makes no difference if the image is for Match.com or LinkedIn. Your portrait is selling you and...

If you go on Pinterest and look up “ways to use photos,” you will see a slew of DIY pins. Ideas range from crafts using Mod Podge, to transferring images to rocks, to mounting Instagram photos to wood pallets. These ideas are usually easy and creative (and cheap) for most average consumers to try. But what about businesses? Most companies can’t use a Pinterest solution and expect to look professional. So, what can you do? How can...