People expect authenticity. Creating authentic marketing photos will help build trust, humanize your brand, and set expectations with clients and prospects. ...
Professional portraits don't have to look like "School Picture Day." We list a few ways to get creative with portraits that look natural and less formal. ...
Employee engagement. It’s an awkward phrase like “ping him an email” or anything involving the word “moist.” That expression is dehumanizing and sounds like an obligation. I picture someone in upper management checking off “engaged with an employee today” on their to-do list. Creating a company culture that is inviting and engaging shouldn’t...
"Traditional" is not a word that is associated with Coyle's culture, especially when we're in giving mode. We don't write checks and disappear. When we donate to a non-profit, we're donating a service - not just a commodity. It's personal. ...
In business, it is too easy to assume that a person can do something because you see another person trying to do everything. For businesses with small budgets or internal teams, we know that getting value out of a pro is an essential part of doing business....
When John Coyle shoots a portrait, he yells sweet nothings like: “You’ve got the look.” “Oh yeah. I wish you were here earlier. You could’ve shown (Insert name here) a thing or two.” “Best. Smile. Ever!” “Keep that smile big. Keep that smile bright. There you go! You’re doing great!” “You look amazing!” John and I...
Just like insurance companies, not all photographers rate their services the same. We explore the differences between photographers and their rates - all-inclusive vs itemized rates. ...
Read this: “We’re shooting Grandma today. Our concern is that she may be too hot due to her white hair and skin tones. Close the barn doors and throw a grid on that. An over-exposed grandma will force us to burn her down later. Whoops – sorry grandma – didn’t mean...
Let’s get something straight: Having a limited budget or being short on time is not a good enough reason to sacrifice quality. “Champagne taste on a beer budget” is a problem that requires a creative solution. One of the biggest mistakes made in marketing efforts is to exclude creative partners from...
Architectural photography is a diverse and intricate field. We can get technical and give insight from behind the lens, but we decided to ask the experts (property managers, architects, contracts & more) for their 8 Architectural Photography Tips....