People expect authenticity. Creating authentic marketing photos will help build trust, humanize your brand, and set expectations with clients and prospects. ...
You can be creative without being good at painting, drawing, or some other "traditional art." As photographers, we value the individual creativity that come from each of our clients and encourage them to share their creative input during photo shoots. ...
Building a personal brand can be tricky. There are some people that shamelessly promote themselves using personal branding as their vehicle. Others are masters at the craft and have cultivated their brand while establishing themselves as true experts. We asked Mary Lou for her tips on creating a personal brand....
Let’s get something straight: Having a limited budget or being short on time is not a good enough reason to sacrifice quality. “Champagne taste on a beer budget” is a problem that requires a creative solution. One of the biggest mistakes made in marketing efforts is to exclude creative partners from...
2016 marks my four year anniversary at Coyle Studios. Above, you’ll see a photo taken on my first day of work and a more recent photo from a shoot in March. I look so happy in 2012. Why do I look so disenfranchised in 2016? Because of crap like this: Being part...
We've all heard the cliche that "A picture is worth 1,000 words." If your brand is the most valuable thing you own, can you afford to waste that impact? ...
One stressful part of a marketer's job is organizing a photo shoot. Our goal is to help marketers avoid the photo/video shoot stress-trap. We have a few tips to help you prepare for a photo shoot....
This year, I decided to have a “No Amazon” Christmas. Yes, I’m aware that this is a ridiculous declarative statement. In years past, I’ve relied on Amazon to help me get through the holidays. I’m always late to the game in purchasing presents. Amazon’s “amazing deals” and quick delivery have been a...
We reached out to some of our favorite designers (both web and graphic) with an SOS: “What is the one tip, experience, etc. that you want people to know about photography in relation to design?” Their responses were immediate and comprehensive. These opinions are indicative of years of experience and...
When we went to the PhotoPlus Expo, our goal was to window shop. Instead, we walked away with new lights, a lens, and so much more. Why? Because of the salespeople. ...