Successful brands implement a strategy to their imagery. If you want to build a brand through photos, this should help you develop the guidelines you need to make a visual impact....
One stressful part of a marketer's job is organizing a photo shoot. Our goal is to help marketers avoid the photo/video shoot stress-trap. We have a few tips to help you prepare for a photo shoot....
One of the hardest jobs a marketer has is proving the value of new projects. Learn how to prove ROI on corporate photography in this post....
If you want to save money on your photo shoot, you need to communicate and plan. The more efficient you can make your session, the better. Here are 5 tips....
As marketers, it is important to differentiate your brand from the pack. Learn how Howard Bank used custom photography to make their marketing personal....
PR is earned media rather than paid, and this gives a brand credibility and boosts awareness. Learn how to use your images for your media pitch in this post....
Personalization is key in today's marketing, and your photos should reflect that. Here are a few tips on how to build an audience with your photos and get personal....
Having an internal photo library will ensure that your marketing is authentic and on-brand. Streamline your marketing, and organize your photos today....
People expect authenticity. Creating authentic marketing photos will help build trust, humanize your brand, and set expectations with clients and prospects. ...
You can be creative without being good at painting, drawing, or some other "traditional art." As photographers, we value the individual creativity that come from each of our clients and encourage them to share their creative input during photo shoots. ...