As marketers, it is important to differentiate your brand from the pack. Learn how Howard Bank used custom photography to make their marketing personal....
PR is earned media rather than paid, and this gives a brand credibility and boosts awareness. Learn how to use your images for your media pitch in this post....
Personalization is key in today's marketing, and your photos should reflect that. Here are a few tips on how to build an audience with your photos and get personal....
Having an internal photo library will ensure that your marketing is authentic and on-brand. Streamline your marketing, and organize your photos today....
People expect authenticity. Creating authentic marketing photos will help build trust, humanize your brand, and set expectations with clients and prospects. ...
You can be creative without being good at painting, drawing, or some other "traditional art." As photographers, we value the individual creativity that come from each of our clients and encourage them to share their creative input during photo shoots. ...
Building a personal brand can be tricky. There are some people that shamelessly promote themselves using personal branding as their vehicle. Others are masters at the craft and have cultivated their brand while establishing themselves as true experts. We asked Mary Lou for her tips on creating a personal brand....
Let’s get something straight: Having a limited budget or being short on time is not a good enough reason to sacrifice quality. “Champagne taste on a beer budget” is a problem that requires a creative solution. One of the biggest mistakes made in marketing efforts is to exclude creative partners from...
2016 marks my four year anniversary at Coyle Studios. Above, you’ll see a photo taken on my first day of work and a more recent photo from a shoot in March. I look so happy in 2012. Why do I look so disenfranchised in 2016? Because of crap like this: Being part...
We've all heard the cliche that "A picture is worth 1,000 words." If your brand is the most valuable thing you own, can you afford to waste that impact? ...