Let’s get something straight:
Having a limited budget or being short on time is not a good enough reason to sacrifice quality.
“Champagne taste on a beer budget” is a problem that requires a creative solution. One of the biggest mistakes made in marketing efforts is to exclude creative partners from the budget and time conversations.
You never know what a creative can do unless you ask.
We frequently have clients state, “Listen, we have this project, but we only have X amount of dollars to spend or X amount of time to complete it. What are our options?” Our creative juices start flowing, and we figure out a way to help them.
Why? To us, quality – and our clients – matter.
Have budget and time issues? Here are a few tips to get you started on a creative solution:
If you have a long shot list, but a small budget:
- Check your efficiency. Establish a movement plan that flows from location to location rather than chopping up locations. This helps keep setup time between shots to a minimum.
- Focus on your needs rather than your wants. You don’t want to end up with 600 images that you didn’t need. Come prepared with a shot list, and prioritize your needs.
- Know your purpose. Create a mock up brochure or web page to get positioning and composition right (orientation, scale, usage, tone).
- Be realistic about what you can accomplish.
If you are short on time:
- Break up your shoot. We had a client that only had a few hours each day to get a photographer in the machinist area. We made several visits in two to four hour increments to capture their shot list.
- Have a designated person from your staff to help organize people and stage the space. This will allow the photographer and the assistant to worry about creating the image rather than taking extra time to hunt people down or stage the area.
- Don’t be afraid of the strobes. More gear does not always mean more time. Professional lighting allows for more control. Remote flashes can take more time because they can be finicky.
If the client says, “Just shoot it. I don’t want to pay too much:”
- I suggest therapy.
Mary Lou likes to say, “I can pull my own tooth, but should I do it?” You are hiring a time honored professional – work with them and value them.
We have a steadfast rule at Coyle: Quality in, Quality out. That may make us perfectionists, but that doesn’t mean that we won’t work with our clients to fit their budget needs or time constraints. Want to know what we’re capable of? Just ask.