Building a personal brand can be tricky. There are some people that shamelessly promote themselves using personal branding as their vehicle. Others are masters at the craft and have cultivated their brand while establishing themselves as true experts. We asked Mary Lou for her tips on creating a personal brand....
Let’s get something straight: Having a limited budget or being short on time is not a good enough reason to sacrifice quality. “Champagne taste on a beer budget” is a problem that requires a creative solution. One of the biggest mistakes made in marketing efforts is to exclude creative partners from...
2016 marks my four year anniversary at Coyle Studios. Above, you’ll see a photo taken on my first day of work and a more recent photo from a shoot in March. I look so happy in 2012. Why do I look so disenfranchised in 2016? Because of crap like this: Being part...
This year, I decided to have a “No Amazon” Christmas. Yes, I’m aware that this is a ridiculous declarative statement. In years past, I’ve relied on Amazon to help me get through the holidays. I’m always late to the game in purchasing presents. Amazon’s “amazing deals” and quick delivery have been a...
We reached out to some of our favorite designers (both web and graphic) with an SOS: “What is the one tip, experience, etc. that you want people to know about photography in relation to design?” Their responses were immediate and comprehensive. These opinions are indicative of years of experience and...
When we went to the PhotoPlus Expo, our goal was to window shop. Instead, we walked away with new lights, a lens, and so much more. Why? Because of the salespeople. ...
Getting ready for a photography shoot is exciting, fun, and incredibly stressful. There are many moving parts in organizing a shoot. Scheduling people can feel a lot like herding cats. Identifying a branded look can be overwhelming. You need to gather a shot list and book rooms while fielding suggestions...
There is a trend in wedding photography that is spilling into the corporate photography marketing world. “Candid photography” (a.k.a - photojournalistic photography) is a hot trend. Companies like the idea of presenting their employees, clients, services, etc. in their natural environment without seeming contrived. Candid photos can help them connect...
“The perfect is the enemy of the good.” -Voltaire A version of this was recently quoted to Mary Lou, and it has occupied our minds ever since. In our bio page, we state that “’Good enough’ is banned from Coyle Studios.” This rattled our cages more than a little bit. The internet is...
I’ve mentioned before that I enjoy listening to podcasts. Have you heard of 99% Invisible? Roman Mars and his rich, deep voice deliver stories about the aspects of design and architecture that no one thinks about. It’s beautiful and informative, and I recommend it often to my creative friends. There are...