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Blog

When John Coyle shoots a portrait, he yells sweet nothings like: “You’ve got the look.” “Oh yeah. I wish you were here earlier. You could’ve shown (Insert name here) a thing or two.” “Best. Smile. Ever!” “Keep that smile big. Keep that smile bright. There you go! You’re doing great!” “You look amazing!” John and I were on a shoot last week where a gentleman overheard John coaching one of his co-workers. This guy said, “Oh, man. What kind of bullshit...

Read this: “We’re shooting Grandma today. Our concern is that she may be too hot due to her white hair and skin tones. Close the barn doors and throw a grid on that. An over-exposed grandma will force us to burn her down later. Whoops – sorry grandma – didn’t mean to flash you yet. Alright, put three slaves behind the setup. She needs to be sharp, but the subjects in the back will be soft....

In the summer, everyone has water on the brain in one form or another - oceans, lakes, pools, a hose (we aren't picky). We explore one of John's fine art inspirations: water....

Let’s get something straight: Having a limited budget or being short on time is not a good enough reason to sacrifice quality. “Champagne taste on a beer budget” is a problem that requires a creative solution. One of the biggest mistakes made in marketing efforts is to exclude creative partners from the budget and time conversations. You never know what a creative can do unless you ask. We frequently have clients state, “Listen, we have this project,...