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There is a trend in wedding photography that is spilling into the corporate photography marketing world. “Candid photography” (a.k.a - photojournalistic photography) is a hot trend.  Companies like the idea of presenting their employees, clients, services, etc. in their natural environment without seeming contrived. Candid photos can help them connect with their community. Natural = honesty = trustworthy. We get it. But is it right for you? What are traditional marketing images? Traditional marketing images are like the...

“The perfect is the enemy of the good.” -Voltaire   A version of this was recently quoted to Mary Lou, and it has occupied our minds ever since. In our bio page, we state that “’Good enough’ is banned from Coyle Studios.” This rattled our cages more than a little bit. The internet is full of “inspirational” quotes that ask you to “Embrace the complete mess that you are” and “Accept what you cannot change.” The world knows that...

I’ve mentioned before that I enjoy listening to podcasts. Have you heard of 99% Invisible? Roman Mars and his rich, deep voice deliver stories about the aspects of design and architecture that no one thinks about. It’s beautiful and informative, and I recommend it often to my creative friends. There are a few new projects going on in the office this week, and it made me think of this 99% quote: “Fundamental Principle of Design - if...

Strategy and planning are key parts of our photographic process. It’s too easy to be swept away into the creative ether without a strategy. There are too many possibilities that need to be sorted out before stepping behind the camera. We can adapt to spontaneity, but a plan is the key to success. An effective portrait requires a strategy. It makes no difference if the image is for Match.com or LinkedIn. Your portrait is selling you and...

If you go on Pinterest and look up “ways to use photos,” you will see a slew of DIY pins. Ideas range from crafts using Mod Podge, to transferring images to rocks, to mounting Instagram photos to wood pallets. These ideas are usually easy and creative (and cheap) for most average consumers to try. But what about businesses? Most companies can’t use a Pinterest solution and expect to look professional. So, what can you do? How can...

  In the realm of inspiring graduation speech quotes, you may or may not be surprised to see Jim Carrey’s name on the list. His recent speech at the Marahrishi University of Management was aimed to inspire this new wave of grads into pursuing something they love because even the traditional, “safe” jobs aren’t guaranteed anymore. Carrey has made a successful career out of something he is passionate about and truly loves. And we love photography. Photography is...

In the realm of John’s fine art, one theme typically dominates: the relationship between man and nature. John loves searching for examples of the dissonance or harmony between the two, man’s imprint on nature, or man imitating the environment. One of his favorite aspects of “The Mystery of Winter” is the feng shui between the building and the stark background. There is a certain sense of harmony between the window and the view through it. The...

Commercial photography is a completely different beast from the portrait photography places you take your kids to, or weddings and family packages. Very few corporate projects are cookie cutter packages. In a world where everyone is trying to outdo their competitors in creativity and glamour, you can’t afford to take a “one-size” fits all approach to your visuals. That’s why you need to do a little bit of brainstorming before you pick up that phone. It’s hard...